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Shoppers Surprisingly Willing To Give Up Privacy For Deals | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Laura Heller, Contributor

Retailers are in a hurry to beam messages to shoppers in stores using new technology. There has been some debate as to whether shoppers will welcome this messaging or simply find it creepy. Now there’s new research to indicate it’s the former.

http://www.forbes.com/sites/lauraheller/2014/05/01/3375/
 

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